Tired of attending networking event after networking event and not seeing any results. Maybe it’s time to reconsider your strategy…
- Research the attendees.
Is the event targeting a particular industry or company? Or, better yet, can you see the list of attendees prior to the event? Whatever information you can get your hands on – use it! It’s always better to go in prepared so you have an idea of where you and your services fit.
- Consider potential partnership opportunities.
Now that you’ve determined the industry and/or individuals attending the event, how can the two of you work together? Ideally, you are looking for providers that offer services complementary to yours. That way, building a partnership would be a great way to fill in the services gap for your (and their) customers. Make it a win-win!
- Prepare your “pitch.”
So you’ve determined who will be there and how you can work together – sell it! DISCLAIMER: don’t make any deals on the spot. Remember, this is your initial meeting; consider this an opportunity to develop a list of potential partners and a way to leave a great impression in return.
Since you didn’t give away your first-born child in making any deals at the event, it’s time to follow up with anyone (and everyone) you met. Now is the time to feel out the individual – how well will you work together, what are the logistics, etc. And remember, not every contact has to turn into an immediate partner! Your solid strategy and follow-through may lead to something in the future when the timing is right.
Now that you have a new networking focus, it’s time to test the waters! Check out the upcoming Nashville Locals events in your area to get started.