So you’ve been putting in the work networking and you’re starting to feel like you’re not getting anywhere? We’ve all been there! It’s easy to forget or put off the final step of networking once we’re back in the office – follow up!
In past blogs, I’ve offered some helpful tips on how to develop your referral partner pipeline. I’ve put them together here for you:
- Offer coffee to everyone. Most people will not accept. The act of the invitation will leave a positive impression on everyone, but only those who are serious about developing their referral partner pipeline will actually take the time. They will weed themselves out!
- Set aside 1-2 time blocks on your calendar each week for networking meetings. You can send out a template invitation and, with the pre-scheduled time blocks, you don’t to stress over your schedule week to week. It doesn’t have to be a chore for you!
- Develop a recurring marketing drip campaign to maximize the value of your networking time. Sending a monthly email with valuable information will not only keep you top of mind with everyone you’ve met, but will put your contact info front and center. When they decide they need your services or they refer you, they will know how to find you quickly.
- Give! I’m sure you’ve heard it before – you have to give to get. With one of your newly developed referral partners, send a little business their way. Not only will this strengthen your relationship, but your customer will be happy having been provided with a solution to their problem. You don’t always have to have the answer, but you need to know where to find it!
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