Quick – how many emails do you send every day?
- Less than 10?
- More than 50?
- More than 100?
If you are sending even one email but you don’t have an optimized email signature, you could be missing out on the opportunity to share your business with zero extra work. While an email signature is traditionally for your contact information, today’s options allow you to add images, links, and icons to catch attention and engage your contacts.
Here are 5 key elements to a great email signature:
1. Your complete contact information
How many times have you gone to the signature line of a past email, hoping you could find a phone number for someone? It’s pretty disappointing when it’s not there, right? Don’t be one of those people!
Your email signature should include your full name, title, company name, phone number, and email address. Well including your email address may seem redundant ( because, hello, you’re already sending them an email), it is important because often times forwarded messages will display all the original email addresses in the chain. If someone shares your email, you want that person to be able to contact you directly as well.
2.Your company logo and website link
A logo and website link in the email signature ups the professionalism, and allows your audience to learn more about your business with the click of a button.
Make sure that your logo is appropriately sized, and that the image itself is linked to your website. To do this in your settings, simply highlight the image then click the hyperlink button and add your domain.
I also recommend writing out your web address under your contact information just to make it extra clear. Remember to make that a hyperlink as well!
3. Social media icons
While you might not be on every social media channel, the best way to grow your audience on any platform is to let people know you’re on it! Similar to adding your logo, you can add icon images for each social media platform you have, and Link the image to your respective pages.
A quick Google search for free social media icons should bring up a wealth of options of images to choose from. Make sure you pick icons that are royalty-free! Here are a few to get you started Dash
As before, once you’ve added the image to your signature, highlight it and hyperlink it to your social media page. Now sit back and watch your followers grow!
4. Value-add items
Do you like getting gifts? Yeah, so does everyone! You can offer your audience something valuable that gives them an idea of what you do. This sets your emails apart from others right out of the gate.
To do this, either make or pick something that your company has that you would be able to give away for free and deliver online. Some examples include a webinar, invitation to upcoming events, planning worksheet, PDF guide, and free software download.
This can be added to your email signature with a simple line of text, highlighted, and hyperlinked to wherever the digital resource can be accessed.
5. A little something extra
Have you heard of the 80-20 rule? In the case of email signatures and many other marketing tools, I suggest you apply the 80-20 rule in relation to value-add versus direct sales content.
If you have about five elements in your email signature, no more than one of them should be trying to sell something. One of the most dynamic ways to do this is to include a link to a video.
Similarly to before, snag a screenshot from your video that looks good as a still image. Add it as a graphic, highlight it, and hyperlink the image to wherever the video is being hosted (like your website or YouTube). You can also add a line of text just under the image saying something like, “Click here to watch our video!”
If you want to include a special offer discount, do so with a single line of text that hyperlinks to a web page. Don’t include all of the details of the offer in the email signature.
Although it’s okay to let people know what you’re selling, here’s a friendly reminder to stay on the informational, versus obnoxious, side of sales.
What’s all that look like?
All this information can seem like you’re going to have a big, bulky email signature. While yours will probably be longer than most, you’re also going to get a much better engagement. The key is to keep your signature clean and curated.
Here’s an example of my current email signature. Good luck and have fun updating yours!